The Australian Edit — A Fashion Space
2012 / 2014 – Founder of The Australian Edit – A Fashion Space
I conceived and founded The Australian Edit – A Fashion Space involving Yering Station Wines. The project was a high-end fashion market designed to help local designers in tangible ways through b2c sales, marketing and mentoring. Each designer received information and media packs after the event to help them in terms of media clippings, images from photo shoots, and the details of people that made inquiries from the event from a wholesale perspective. Core Duties: designer relations, project management, production, partnerships, marketing, PR, venue sourcing, sponsorship, budget management, strategy, photo shoot production.